Significance of chapter 5 in Frankenstien Essay Example for Free

Significance of chapter 5 in Frankenstien Essay Look at the significance of Chapter Five to the novel as a whole. Focus on the relevance and effect of writers use of language to describe setting, character and what it shows about social and historical influences. When Mary Shelley was writing Frankenstein, she was heavily influenced by events going on in society at the time. She was married to Percy Shelley, who also influenced her with his romantic poetry. Mary Shelley wrote the novel for many different reasons. One of the reasons was said to have been that she was playing a game to see who could write the scariest horror story; this is where she began writing the basics of Frankenstein. Chapter Five is a crucial moment in the novel because this is where Frankenstein brings the monster to life. The chapter opens with It was a dreary night of November. This is building up an atmosphere, and it shows that it is dark, gloomy and that potential events are ahead. Frankenstein is feeling very emotional at this time, when he says How can I describe my emotions at this catastrophe. This is because he thought that bringing the monster to life would be great, even though it turns out to be a big disappointment and too much for him to handle. Therefore he rejects the monster and abandons him. Consequently, this results in events such as; The monster feeling lonely and rejected, and ends up killing Elizabeth (Frankensteins future wife) because he wanted a companion for himself, and also to get revenge on his creator. In Chapter Five, you get to know understand the character of Dr Frankenstein much more. He is shown as many things, such as; Obsessive- I had worked hard for nearly two years, for the sole purpose of infusing life into an inanimate body, which means he had spent all his time trying, and being determined to create the monster. He also is shown as anxious- With an anxiety that almost amounted as agony, which shows that he his worried about what he had done. On the other hand he is shown as nai ve, when it says The beauty of the dream vanished, which means he finds it impossible to face up to what he has done and he doesnt take responsibility for his actions. This is a significant moment in Chapter Five because of the language used to describe the character. Mary Shelley uses language to develop an atmosphere in Chapter Five. She wrote things such as The rain pattered dismally against the panes, which shows that the setting is gloomy and using the word dismally means that it is also wet and miserable. She also said It was on a dreary night of November, (refers to the Gothic ideas in the novel) which shows that it isnt light outside- she uses this to show that it isnt a happy setting. The emphasis on her language describing the setting and atmosphere shows the importance of Chapter Five in the novel. In Chapter Five, one of the key themes linked to society in the 19th century is science. This is because people didnt know much about it and it was new to them. Frankenstein says, Two years for the sole purpose of infusing life into an inanimate body, which links to the industrial period, because he tried to do something that hadnt been done before. Another key theme used in the novel is nature, and that links to science, because Frankenstein is trying to break the boundaries of nature by trying to create life unnaturally. This makes Chapter Five significant because it shows the social and historical influences at the time. In conclusion, studying Chapter Five has given me a better understanding of the 19th Century life, and it has also given me a better understanding of why future events in the novel happen.

The Seven Unique Features Of E-Commerce Essay

The Seven Unique Features Of E-Commerce Essay Assume that, you had bought two products through online. Explain why you choose to buy that product through online, pros and cons of online purchase. Introduction What is E-commerce? E-commerce is a business model or a larger business model that allows companies or individuals through the electronic network and is usually the type of business segments in the internet. E-commerce is also can do business it can provide a new way to companies of all sizes to create new relationships and extended relational operations on the basis of the now, website and network activity. E-commerce levels the playing field for any organization that chooses to participate, small or large. In addition, also can buy or sell goods and products on the internet. Can any trades through electronic measures can be the electronic commerce, and without using any paper documents, electronic commerce is subdivided into three categories: business to business in B2B, business to consumer or B2C and consumer to consumer or C2C. E-commerce includes a full variety of pre-sale and customer service activities. What is B2B (Business To Business)? B2B is a type of between manufacturers and wholesalers or wholesalers and retailers. Business to business refers to the business between the company rather than the company and personal consumption. What is B2C (Business to Customer)? B2C is also the trading between consumers. For example, to promote their products or services to the users directly between business and transaction. What is C2C (Customer to Customer)? C2C is the promotion and interaction between benefit and customer. Customer to customer is to provide location and talk to people, exchange and trading with other people. Answer of Question 1 Every one of e-commerce has become a household name. There are known to have different calculations or e-commerce tools, we should learn our computers, using mobile Internet terms, and it is readily waiting for your attention. A main feature of e-commerce through commercial transactions is making money on the Internet. Today, you do not need to travel to meet people in the e-commerce retailers, manufacturers and consumers a whole new world. People have come to realize, the need for it, and start to enjoy it. I chose www.ridefourever.com website. In E-e-commerce e-commerce site types are 7 unique features, such as the Ubiquity, Global Reach, Universal Standards, Richness, Interactivity, Information Density, and Personalization. Seven Unique features of E-commerce Ubiquity- The traditional business market is a physical place, access to treatment by means of document circulation. For example, clothes and shoes are usually directed to encourage customers to go somewhere to buy. E-commerce is ubiquitous meaning that it can be everywhere. E-commerce is the worlds reduce cognitive energy required to complete the task. Global Reach- E-commerce allows business transactions on the cross country bound can be more convenient and more effective as compared with the traditional commerce. On the e-commerce businesses potential market scale is roughly equivalent to the network the size of the worlds population. Universal Standards- E-commerce technologies is an unusual feature, is the technical standard of the Internet, so to carry out the technical standard of e-commerce is shared by all countries around the world standard. Standard can greatly affect the market entry cost and considering the cost of the goods on the market. The standard can make technology business existing become more easily, which can reduce the cost, technique of indirect costs in addition can set the electronic commerce website 10$ / month. Richness- Advertising and branding are an important part of commerce. E-commerce can deliver video, audio, animation, billboards, signs and etc. However, its about as rich as television technology. Interactivity- Twentieth Century electronic commerce business technology is called interactive, so they allow for two-way communication between businesses and consumers. Information Density- The density of information the Internet has greatly improved, as long as the total amount and all markets, consumers and businesses quality information. The electronic commerce technology, reduce the information collection, storage, communication and processing cost. At the same time, accuracy and timeliness of the information technology increases greatly, information is more useful, more important than ever. Personalization- E-commerce technology allows for personalization. Business can be adjusted for a name, a persons interests and past purchase message objects and marketing message to a specific individual. The technology also allows for custom. Merchants can change the product or service based on user preferences, or previous behavior. The seven unique features have its own function but also have disadvantages in this website. The seven unique features most in this website is no problem, but the information density has some disadvantages and its one of the seven unique features. Information density is the function of information to the Internet and the web site can be the total amount and all markets, consumers and enterprise quality information. At the same time, accuracy and timeliness of the consumers can know this website information. But the website in this regard is poor because of its language in this website is insufficient and even only a language so easily lead to consumers in the shopping website will be very troublesome, even if consumers do not understand the language may be to give up on this website shopping and even lead to this site is less and less people browse or buy. For example in this web site to buy clothes but the browsing process found that consumers choose clothes are not enough data to t he customer cannot be assured to buy, so in this aspect of the problem should be properly modified and solve this problem. For example, should first website have a variety of linguistic choices can make different national consumers easily understand this website information easy to buy the goods. Then on the items, such as this site is selling the clothes should be more detailed write the item price, style, color and size, so that the customer more easy to buy. In addition, whenever new styles of clothing in the website promotion to the customer know. Conclusion In e-commerce we can see that these seven kinds of unique features in the function of the website. The seven unique features function is very important if no one function will make your site there are loopholes in the website, so an indispensable. The seven unique features were Ubiquity: available everywhere and all the time; Global Reach: users or customers can obtain total enterprise electronic commerce; Universal Standards: is shared by all countries around the world standard; Richness: complexity and message content; Interactivity: which allows for two-way communication between businesses and consumers, provide the quantity and quality of information in general; Information Density: to all market participants; Personalization: for marketing message to a specific person, by adjusting the news of interest, the name of a person and past purchases. E-commerce technology, allows customers to learn more and more consumers, more efficient use of the information. Online businesses can us e this information to develop new information asymmetry, enhance their brand products, to charge higher prices, quality service and market segmentation of many groups, each of the different prices.

The Philippine Is Rich In Natural Resources

The Philippine Is Rich In Natural Resources Current environmental laws consist of P.D No.984 entitled pollution control law that declaring policy to prevent, abate and control pollution of water, air and land for the more effective utilization of the resources of this country. The government was the one in charge to determine the location, magnitude, extent, severity, causes, effects and other pertinent information regarding pollution of the water, air and land resources of the country, and to issue orders or decisions to compel compliance with the provisions of the decree. The commission was the one who give issue, renew, or deny permits, under such conditions as it may determine to be reasonable, for the prevention and abatement of pollution, for the discharge of sewage, industrial waste, or for the installation or operation of sewage works and industrial disposal system. The commission, by rules and regulations, may require subdivisions, condominium, hospitals, public buildings and other similar human settlements to put up appropriate central sewage system and sewage treatment works, except that no permits shall be required of any new sewage works or changes to or extensions of existing works that discharge only domestic or sanitary wastes from a single residential building provided with septic tanks or their equivalent. The Commission may impose reasonable fees and charges for the issuance or renewal of all permits herein required For Presidential Decree 984 otherwise known as the Pollution Control Decree of 1978 is a national policy aimed to prevent, abate and control pollution of water, air and land for the more effective utilization of the resources of this country. In this Decree of 1978, the commission may conduct scientific experiments, investigations and research to discover economical and practical methods of preventing water, air and land pollution. Also, the commission may cooperate with any public or private agency in the conduct of such experiments, investigations and research for given any international, national or other public or private agency for water, air and land pollution control activities, surveys or program. The commission may secure such services as it, necessary from other agencies of the National Government, and they make arrangements for the compensation of such service. The commission may also employ and compensate, within appropriations available therefore, such consultants, exper ts, and advisers, or assistants on a full or part time basis, coming from the government or private entities ,to carry out the provisions of this decree and may prescribe their powers, duties and responsibilities. Under the P.D 1152 this is the policy for the various aspects of environmental management such as air and water quality management, natural source development, land and waste management. It provides a program to environmental protection and management, with reference to policies and standards of noise, air quality, water quality, classification of water and waste management. the P.D 1152 this is the policy for the various aspects of environmental management such as air and water quality management, natural source development, land and waste management. And for the R.A 1990 also known as the Toxic Substance and Hazardous and Nuclear Waste Control Act of 1990 regulating the important, use, movement, treatment and disposal of toxic chemicals and Hazardous and nuclear waste in the Philippines. Under P.D 856 Sanitation code for the solid waste management in his area of production can be places the responsibility in the local government units. Hotel and Tourism Management is affected by the current environmental laws in the Philippines, in previous effective wastewater treatment can prevent serious illness among guests and staff members, and limit the number of serious complaints from guests who become infected after drinking or swimming in polluted waters. It will also reduce the chance of cancellations from potential guests. Now, Reduce, Reuse and Recycle. Minimize wastewater discharge by reducing water use. Use biodegradable detergents and cleaning agents that are compatible with the wastewater treatment technology. Recycle paper products from the office for wrapping other items. Reuse treated graywater for washing floors, flushing toilets and irrigating gardens and golf courses. Separate waste at the source, rather than having to go through all the trash after it is collected. For example, provide containers for recyclables in guest rooms and compost bins in kitchen work areas. Because of the Environmental laws that government provide, Hotel and Tourism Management can provide also the best service to the hospitality industry which they are not allowed to built a business without permitted of the government. Under the decree of 1978 they have the commissions to cooperate with any public or private agency in the conduct of such experiments, investigations and research for given any international, national or other public or private agency for water, air and land pollution control activities, surveys or program. This is for the safety of the guest or tourist which is for the benefit of others. Hotel and Tourism Management can help improve the current environmental situation in the Philippines Environmental responsibility makes ecological sense, because keeping the environment pristine means that tourists will come to appreciate and enjoy the natural beauty of the location of your business. Increasingly, environmental responsibility also makes financial sense. Gone are the days when going green necessarily meant making large investments in expensive technology. Simple waste segregation, for example, can drastically reduce an island resorts expenses in transporting garbage off the island. Encouraging guests to follow simple steps, such as turning off lights and recycling water, could mean saving thousands on a resorts water bill. . Encourage staff to become involved in volunteer projects such as beach clean-ups and awareness campaigns. Educate guests as to how they can make a positive contribution to local biodiversity conservation efforts. Every business aims for long-term feasibility, and tourism based enterprises are no exception. A prime tourist attraction is a place that is full of life and abundance, a place where visitors can relax and feel that all is right with the world-a place they would pay hard-earned money to see and experience. Whether it means keeping the surroundings clean, making sure there is abundant water and electricity to use, or assuring guests of a nature experience they will not forget, maintaining a tourist destination means sustaining the life around it, and carrying out responsible operations that will make such sustenance possible. It takes only a few simple steps, the involvement and commitment of the people concerned, and a few adjustments in existing working and management systems to make environmental awareness a habit. Its a habit that is good for the soul, good for the community, good for Mother Nature-and happily, also good for business. Hotel and Tourism Management can improve the current situation of the environme nt in the Philippines by guiding the guest or tourist to become more efficient. Hotel and Tourism Management can help through orient the guest or tourist for them to know or understand the preservation of environment. To educate others, encouraging that environment is important. The conservation can enhance a places reputation among guests, other individuals and groups concerned about the environment. Supporting conservation efforts can generate positive publicity and improve relationships with local people and organizations. Hotel and Tourism Management can help improve the current situation in the Philippines by promoting the environment to become more clean and green, preserves the generation as the inspiration of mother nature. Hotel and Tourism Management can help the environment situation as a role model to our industry, to promote to others the need of our environment and for our everyday life.

A Convention Of Society :: essays research papers

A Convention of society Everything we do is to please someone else. And that someone else can be all of society. Society is based on conventions. Most of society conforms to them, otherwise they may appear to be â€Å"outside† of the society that they live in, they may also appear to be eccentric or dangerous to the â€Å"norm† of their society. These conventions are general agreements on social behaviour; they have a strong force within society. This is stated by Frye in his speech â€Å"The educated imagination† he expresses that, â€Å"There’s clearly a strong force making toward conformity in society, so strong that it seems to have something to do with the stability of society itself.† (35) We conform to please others this is what creates â€Å"stability† within society. However if people don’t conform to the â€Å"norm† they are often cast out of it, unless they conform to different socially acceptable conventions, such as becoming a nun. Make-up is one of the strongest conventions of this society. The western world view, as a whole society has the convention that beauty is young looking, â€Å"enhanced† features on a person, therefore without it you must try to achieve it, this is done mostly by wearing make-up. This society believes that the skin must be smooth looking and the eyes must be framed in order to stand out. Man y people have conformed to this, and to state that there are degrees of conformity may or may not be fair. One can not partially conform. Many things are not black and white but conformity may not be, it does not have a grey area. You conform like the others or you don’t. There may not be a grey area but there may be a fence, when you’re not sure what you think or feel. There is a transition stage when people have to explore both sides of the convention, yet not everyone enters this stage. According to the statement saying that people do everything to please everyone else; to wear make-up is to give a visually positive look to yourself so others will be pleased with your appearance. By doing this one is more likely to attract the opposite sex. This is true especially with women in this society.

Particularly within the leisure centre environment it is important :: Business Management Studies

Particularly within the leisure centre environment it is important to identify and address those factors which improve the safety of the customers , maintain high levels of services , quality of facilities and promote a healthy safe work environment. In the various activities of modern life social domestic, work or leisure the cost of work place accidents and incidents is immense in terms of wasted costs, loss of revenue, insurance claims and premiums and a host of unquantifiable indirect costs. Its is incumbent upon all organizations to identify and evaluate the environment within which they operate regardless of whether they are in manufacturing , services transport or leisure ect .however , within each of these sectors there are specific issues to be address and actions to be taken in relation to health and safety and customer satisfaction . Particularly within the leisure centre environment it is important to identify and address those factors which improve the safety of the customers , maintain high levels of services , quality of facilities and promote a healthy safe work environment. When considering the customers of a leisure centre the factors which are likely to affect health and safety and promote a high level of customer satisfaction must be identified first. Then what must be determined is the ability to control this risk, after risks have been identified an effective prevention policy must be prepared for implementation. Within the physical confines of a leisure centre there are certain aspects of the environment that are of particular important when trying to balance the paramount need of a safe environment ,a pre set budget and the desire to maximize customer satisfaction. These factors include essential housekeeping issues such as maintenance on buildings and equipment, factors affecting by legislation including noise, light, air temperature and renewal and statutory requirements on electrical risks, chemicals storage etc and other external issues such as customer confidence in staff commitment and ability to become professional in areas such as First Aid. Initially the leisure centre management has to develop a Health and Safety policy in conjunction with the public. Usually a framework for identifying risk bearing activities, this can be done by a mixture of staff questionnaires, monitoring and through customer satisfaction surveys. The next step is to develop risk avoidance procedures which in a leisure centre may include preset policies such as manning levels in pool areas, storage of equipment/chemicals etc. Next it is important to evaluate these risks and combat them at source such as â€Å"no running in the pool area†; chemicals to be kept under restricted access, and all electrical equipment to be inspected and approved at regular

Expectations manipulate the reader Essay

How does Dickens Presentation of Pips threatened childhood in chapters 1-8 of great Expectations manipulate the reader? ‘Great expectations’ is a book written by Charles Dickens, and was first published in 1861. Charles Dickens was a Victorian writer and also a social commentator during the time. The novel ‘Great Expectations’ commentates on lower class life in the Victorian era. The book is mainly based on social criticism. The novel is about a boy called Pip who has a cruel start to life, living with his mean sister and her husband. With many people indifferent to Pips life, Pip starts with low expectations wanting to go to prison. Afterwards his life changes when he is described as a common labouring boy, eager to change this he also changes his expectations in life and from wanting to go to prison, or becoming a blacksmith he wants to become a gentleman and have a high status. Throughout the novel we are manipulated into feeling sorry for Pip. The events in his life, the people he meets and the way he is treated from childhood till he is grown up. Pip is an orphan at the beginning of the story, this and the factors such as that his parents are dead make us feel sorry for him. He also lives with his sister who is a harsh and beastly woman and treats him horridly. We are first introduced to Pip whilst he is a child. While in the graveyard he meets an escaped convict who treats him harshly. One of the ways that Dickens manipulates us during this is showing how unprotected and weak Pip is. ‘After each question he tilted me over a little more, so as to give me a greater sense of helplessness and danger’ (chapter 1) this quote shows how feeble Pip is. We are later manipulated even more by the way his sister treats him. Contempt and hatred are just some of the ways that could be used to describe her attitude towards him. Hence he is a lonely, weak boy who has no parents. Mrs Joe ‘applied Tickler to its further investigation. She concluded by throwing me – I often served as a connubial missile’. She beats Pip and acts as if he is nothing but a mere slave to her and must do as he is told or she willHow does Dickens successfully link Magwitch’s appearance in Chapter one with his return in Chapter Thirty-nine in ‘Great Expectations’? ‘Great Expectations’ is set in the 1800’s, for gentlemen of that time, life was rich and full of beautiful houses and places. Because they didn’t have to work they spent their days chatting, going to dinners and just having fun. But for the working class, they had to always be thinking of ways to make money and always working to secure their next meal. This novel was serialised, which meant that the story was published part by part and so, many groups of people would gather together to read the story. They could then tell each other what they thought was going to happen in the next couple of chapters. To make the audience want to read the next couple of chapters, Dickens had to end each chapter with a cliff hanger. The central protagonist in this novel is Pip. In the first chapter we learn that Pip’s parents are dead and so he lives with his sister and her husband. We also learn that he had 5 other brothers and sisters who have also died as their five mini gravestones or rocks are beside Pip’s parents grave. He frequently visits his parent’s grave even though he has no memory of ever seeing them. He paints a picture in his mind of his mum and dad. In this chapter we get to meet Abel Magwitch who will become a central figure in Pip’s life. Dickens successfully uses pathetic fallacy in both Chapter One and Chapter Thirty-nine to create a negative tension. In Chapter One, he describes the weather with negative adjectives such as ‘sting’, ‘torn’, and ‘growled’. These all give negative connotations to the reader to create the bad tension in the weather. He also uses the onomatopoeia like ‘shivers’ and ‘shuddering’ to show how the weather is affecting people. He also uses the word ‘shuddering’ again in Chapter Thirty-nine providing an obvious link in the weather. Dickens uses the adjective ‘angry’ more then once to show that whatever is going to happen won’t be good. In Chapter Thirty-nine, Dickens hints at negative events by using the simile, ‘like discharges of a cannon’ which also ties into Chapter One because it is signalling that an escaped convict could be entering the story again because a cannon would sound whenever a convict had escaped. Dickens describes the weather as ‘stormy and wet, stormy and wet’ which uses repetition to push across how bad the weather is. He also says, ‘mud, mud, mud’ which is a list of three, which is a very convincing technique to help set the scene for Magwitch’s return.

Ultimate Fighting Case Study

Ultimate Fighting Championship (Case 2) The following is an environmental analysis on the mixed martial arts (MMA) fighting competion, Ultimate Fighting Championship (UFC). The parent company, Zuffa, LLC, since the UFC’s purchase, has been trying to legitimize UFC as a sanctioned sport and develop its international growth. The UFC has grown exceedingly in popularity since its founding in 1997. The first section of this report will cover an overview of trends in the segments of the general environment that are external to the company: political/legal, socio-cultural and global, economical, technological, and demographics.The second section will discuss how Under the UFC fits the aspects of Porters Five Forces. The final section will show the competitive and internal analysis along with success strategies. Political/Legal Segment Mixed Martial Arts has been around since the very first Olympics in Athens, Greece. Over time its popularity grew and more people became interested in this sport. The UFC was the first MMA organization that tried to popularize this sport. The original founders of this organization choose marketing techniques that made many people to question the ethics of the sport.There were no time limits, no weight classes, no mandatory safety equipment, and very few rules. As a result, MMA was banned from the majority of U. S. states and the founders decided to sell the organization. The buyers and second owners of the UFC wanted to legitimize MMA as a sport. To do this, they asked states to regulate MMA and needed the government to create regulations and specific rules that fighters follow. Unified Rules and Other Important Regulations of Mixed Martial Arts were created. As of January 2011, MMA was regulated in almost every U. S. tate with the exception of Connecticut, Vermont, and New York. Socio-Cultural and Global Segment The socio-cultural aspect for the industry has to do with society’s attitude toward watching physical violence f or entertainment. MMA has a very loyal fan base. The UFC has done much to turn its image around and further increase viewership. They made Dana White, a former amateur boxer, trainer, and creator of the sports marketing agency, Dana White Enterprises, the face of the organization and part of the UFC brand. White’s popularity and status benefited the UFC’s image.MMA has increased its international presence with events in Canada, Australia, the United Kingdom, and Germany to name a few. The MMA has also established television deals to bring the matches to various locations around the world. MMA competitions can now be viewed in Europe, Asia, Australia, South America, North America, and the Middle East. Economical Segment Economic factors can have both a positive and negative effect on the MMA industry. Because Mixed Martial Arts is a luxury and not a necessity, economic growth and recessions is one thing to consider.Economic growth brings more consumer spending and consu mers will be willing to spend more on tickets or PPV events. Economic recessions bring the exact opposite as consumers are willing to spend less on things that they do not need. Another thing to consider is the elasticity of demand. Since MMA events are not a necessity, consumers will not be willing to pay more when prices rise unless they are dedicated fans. Technological Segment The MMA industry depends heavily on technology for success. Television is the primary outlet for this industry.Live events are transmitted on PPV (pay-per-view) so fans who cannot physically be there can still watch it on television. Reality television shows like The Ultimate Fighter and the UFC Countdown are broadcast on Spike TV so fans can get to know the fighters outside of the Octagon. This industry also releases video games so fans can portray their favorite fighters. The UFC launched a video game called â€Å"UFC Undisputed† in 2009 and 2010 to promote upcoming PPV events. MMA organizations a nd fighters now have Twitter and Facebook accounts allowing fans to follow and be kept up to date on current news.Various amounts of MMA smart phone applications are also available in app stores. Demographic Segment The MMA industry looks to attract both males and females of any age and any ethnicity. The reasoning behind this is that everybody has a natural instinct of fighting; it is in our DNA and whether we choose to do it or not, we will always have that urge to fight. Although it is intended for everybody, men, typically between the ages of 18-34, are the main viewers and participators of MMA fights. The reasoning behind this is that males at a younger age are more risk-tolerant than males at older ages.There are very low percentages of female MMA viewers, however the females that do watch and participate in MMA are in the same age gap of 18-34. Organizations such as the UFC and Strikeforce mainly target this specific demographic as it is proven that males between those ages a re the main fans. Porter Five Forces Supplier Power (Low) The supplier power for the MMA industry is low. The main supplier within this industry is the fighters themselves. Fighters have generally low power in this industry.The main reasons for this are the lack of competition in this industry and the abundance of fighters willing to participate. Within this industry there is one dominant player and that is the UFC. This give this organization power over fighters willing to join this industry and fighters that are already in the industry. Most of the top fighters in this industry are signed to long term contracts further limiting their power. Since there are many fighters willing to join this industry the organization can take the time to pick and choose who they want.Barriers to Entry (High) The barriers to entry are surprisingly high. The main components these organizations need are fighters, a place to fight, and people who take interest in these fights. What makes this barrier t o entry high though is that the main organization in this industry is already well established. Competing against this organization is quite difficult and companies who have tried have failed. In this type of industry there is really only room for one organization such as similar professional leagues like the MLB and NBA.A new organization can very well get their name out there, but staying in the competition is hard. In order for a new organization to stay in business within this industry, the organization would have to bring something new and unique to the industry. Barriers to entry for fighters are considered high as well. Within this industry, well known fighters are already established and have contracts with existing organizations. New fighters interested to join this industry will have to go above and beyond to prove that they can compete with the top fighters.Competitive Rivalry (Degree of Rivalry) (Low) The competitive rivalry for the MMA industry is low. With the only maj or player in MMA being UFC it appears to have a monopoly on the industry. It has bought out most of its major competition such as Strikeforce, a kickboxing organization that stared in 1988, World Extreme Cagefighting (WEC), a MMA organization founded in 2001 focusing on smaller weight classes, and Pride Fighting Championships (Pride FC), a Japanese organization founded in 1997. Threat of Substitutes (High) The threat of substitutes for the MMA industry is high.The MMA industry is a focus of the sports industry, thus there are many alternatives. Hockey, football, baseball, basketball, and soccer can all be substitutes for MMA. In particular, hockey and football are aggressive sports that sometimes break out into violence. Since MMA is also entertainment based consumers can substitute it with movies, concerts, and video games. Buyer Power (Low-Moderate) The buyer power for the MMA industry is low to moderate. Consumers have low power in the MMA industry. In this industry, consumers ty pically buy tickets or pay a PPV fee to watch a live match.Buyers do not have options when purchasing tickets because tickets are usually sold at a fixed price and are typically sold from one venue. An option for a consumer could be a scalper, but scalpers usually sell the tickets at a higher cost than the original cost making buyer power even lower. In addition, MMA events are only shown live once. Consumers do not have the option to come back and watch it live later. Other MMA events will occur throughout the year, but that particular event will never be able to be seen live again. However, buyers can gain power if an organization decides to raise prices.MMA events are not a necessity so if prices rise, average consumers are less willing to pay more for tickets or PPV events. Competitor Analysis The UFC’s major competitors were PRIDE Fighting Championships (Pride FC), World Extreme Cagefighting (WEC), and Strikeforce. All three mentioned were all acquired by the UFC or Zuff a, LLC. As of late, the UFC does not have major competition in this industry. The UFC is clearly a monopolized organization and with this brings almost no competitors. Internal Analysis The UFC has had great success in the US and other foreign markets, such as Australia, and has a large fan base.With the success in Australia, Fertitta, the CEO of the UFC, has contemplated pursuing other international locales. To be successful the UFC has to find support for this type of combat based entertainment in other areas of the world. It also leads to the question, would different cultures be willing to accept the sport or would there simply be too much of a cultural gap between various audiences? Strategies of Success The UFC has already seen success internationally in many countries such as the UK, Australia, and Germany, just to name a few.The UFC should start expanding into other international areas. To do this the organization must look at the success of other sports. With China, an esta blished relationship is usually needed before any deals can be made. With the rise of the middle class and desire for Western luxuries though, the UFC has found an opening into the market. In India MMA has grown from a budding interest into a rich tradition of martial arts and hand-to-hand combat. In South Korea martial arts has been popular for more than 2,000 years and it is cited as one of the most recognizable cultural aspects of the country.With the UFC gaining popularity in these unique countries, it is apparent that the UFC can and should expand into other culturally diverse countries but with some patience. Alternative Strategies The UFC could also just choose to stay in countries where they already have a large fan base. Since it already has a large fan base in countries like Australia, it is easier for the UFC to grow a larger fan base in these areas. The organization also need not worry about government regulations or forging new relationships with these governments becau se they are already established.